The right wing corporate party knows how to create and capitalize on fear. They learned how to do it from their extensive research into effective advertising. If you can use images, keywords, and insecurities to make a person feel frightened and inadequate, you can manipulate that person's behavior. You can make that person spend hard-earned money on useless crap. Or you can make that person go out in the street and spit on anyone identified (by you, of course) as a scapegoat. You can even make that person behave in ways that are self-destructive and irrational. You can cause an otherwise intelligent person to voluntarily inhale toxic gases and ignore the physical nausea until an addiction is created. Or you can persuade a person that the system which in fact is oppressing them is good, while the systems that are saving them are evil.
All you need is a synchronized system of spreading the lies. Can you say "Foxx fair and balanced" ?